It was excellent. Where else do you get to receive expert pointers, and then pitch whatever you’ve got to eight journalists who truly care to give constructive feedback and help folks understand how best to reach them?
Continue readingFair Media Council: Annual Summer Boot Camp & Live Media Pitch
Summer Boot Camp & Live Media Pitch
There’s an art and a science to crafting messages in a way that the media will hear and carry forward. On July 15, The Fair Media Council’s Summer Boot Camp will provide an opportunity to learn tricks of the trade, avoid common errors and make sure your news reaches the right audience.
Once schooled, you will literally get to pitch the media.
When: Wednesday, July 15, 9am-noon
Where: Jones Beach Energy & Nature Center*
Sponsored by: Northwell Health, Jody Fisher PR, St. Joseph’s University and ACLD
To Learn More and Purchase Tickets: Visit FMC’s website. Members get preferred pricing.
*No parking fee for ticket holders. Casual dress.
There’s good reason this event sells out: It’s a golden opportunity. Every year, attendees land solid coverage and strengthen their relationships with the media.
This year’s featured speaker is Jody Fisher of Jody Fisher PR. As a professional with history of generously sharing his wisdom, Jody is quite prepared to help you land your pitch.
The panel of journalists will include:
- Jennifer Bisram, Reporter, CBS News New York
- Greg Cergol, Reporter, NBC 4 New York
- Kepherd Daniel, Editor, Patch.com
- Cecilia Dowd, Reporter, News 12
- Sheri Einhorn, Health & Education Reporter, Newsday/NewsdayTV
- Chantee Lans, Reporter, WABC-TV
Don’t miss this chance!
Occupying the Intersection of Media, Influence & Power
The annual Boot Camp is just one way that the Fair Media Council operates at the intersection of media, influence and power. For 45 years, they have been holding news and media accountable while working to create an informed, media-savvy society. The more time goes on, the more important, and broadly applicable their work becomes.
It’s about transparency, accountability, and credibility, as well as fostering the ability to both convey that and recognize it when we see it. The FMC offers clear eyed, informative commentary, and is known for quality, unscripted conversations with top influencers in news, business and technology. Members have access to a broad array of resources. Intimate educational events feature excellent presenters offering timeless wisdom and latest understandings of our constantly revolutionizing media ecosystem.
Whether it’s considering the current state of affairs or what to make of what’s coming, managing our brands, dealing with PR crises or simply learning how best to get a reporter’s attention, FMC offers thought provoking and practically useful programming.
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Fair Media Council: Folio Awards & Boot Camp
Media Stars, Practical Applications
The Fair Media Council operates at the intersection of media, influence and power. For 45 years, they have been holding news and media accountable while working to create an informed, media-savvy society. The more time goes on, the more important, and broadly applicable their work becomes. It’s about transparency, accountability, and credibility, as well as fostering the ability to both convey that, and recognize it when we see it.
The FMC offers clear eyed, informative commentary, and is known for quality, unscripted conversations with top influencers in news, business and technology. Members have access to a broad array of resources. Intimate educational events feature excellent presenters offering timeless wisdom and latest understandings of our constantly revolutionizing media ecosystem.
Whether it’s considering the current state of affairs or what to make of what’s coming, managing our brands, dealing with PR crises or simply learning how best to get a reporter’s attention, FMC offers thought provoking and practically useful programming. A signature project is their annual Folio Awards, which honors the best in news and other media. It’s excellent networking and always insightful. Another main event, their annual “Boot Camp” is lower key, but also kind of a big deal.
2026 Folio Awards
The Folio Awards “recognize the best in news and media, including the exceptional work of businesses and nonprofits that are contributing toward creating a more informed public through accuracy, accountability and trust.”
When: Thursday, June 11, 11 a.m. to 2 p.m.
Where: Garden City Hotel
Lifetime Achievement Award Honorees: Sam Champion, America’s Weather Anchor, ‘Good Morning America,’ ABC & Eyewitness News, WABC-TV; Jennifer McLogan, Reporter, CBS News New York, David Winzelberg, Reporter, Long Island Business News.
The Full List of Honorees is Here.
To Sponsor, Advertise or get Tickets: Visit the FMC Website
FourLeaf Federal Credit Union, Northwell, Hofstra University, Montclair State University, Henry Schein, Jody Fisher PR, New York SeaGrant, Forchelli Deegan Terrana LLP, Robert B. Catell, Moritt Hock & Hamroff LLP, Breslin Realty, Blumenfeld Development Group and Museum of American Armor are but a few of this year’s premium supporters. Here’s your opportunity to join them.
One thing that sets these awards apart is the community-centered aspect of the judging process. I am deeply honored to get to call FMC a patron, and to have long served among their Folio Award Judges, joining a diverse array of media experts, educators, business and community leaders. It’s an exercise in guided, multi-faceted observation and critical thinking; a process that in itself helps create a media-savvy public.
In addition to celebrating the best of local journalism, our combined feedback serves the entire industry by setting a standard of credibility, and providing concrete examples of what the public wants and needs in its newsfeed.
It’s good stuff. Please check it out.
Summer Boot Camp & Live Media Pitch
There’s an art and a science to crafting your message in a way that the media will hear and carry it forward. This July, The Fair Media Council offers an opportunity to learn tricks of the trade, avoid common errors and make sure your pitch reaches the right audience. It’s not just good advice and practical exercise. Once schooled, you will get to literally pitch the media.
They say there’s good reason this event sells out. It’s a golden opportunity. Every year, this event lands attendees solid coverage and starts folks on a path to building functional relationships with the media.
When: Wednesday, July 15, 9am-noon
Where: Jones Beach Energy & Nature Center*
Sponsored by: Northwell Health, Jody Fisher PR, St. Joseph’s University and ACLD
Learn More and Purchase Tickets: Visit FMC’s website. Members get preferred pricing.
*No parking fee for ticket holders. Casual dress.
Subscribe To The Synchronicity Newsletter
More Wit Than Woo: The Signal
Believe in it or not, it’s an intelligent analysis of movements guiding a great deal of behavior. A fascinating thing to ponder. Boy, does she write it well.
Continue readingCOVID-19: Sources of Good Information from Reputable Sources
Photo by Kayla Velasquez on Unsplash
There’s a lot of great news coverage out there…and a lot of not-so-helpful, possibly even dangerous stuff going around that’s spreading even faster than the virus.
We are thankful that, while the media industry has been challenged to figure out how to stay in business overall, LI has so far still managed to maintain a fairly robust local media landscape…While a lot of places struggle to keep one decent paper together, we don’t have room here to mention all the smart, caring and conscientious sources LI has for good information about what’s happening and what it means here. We’ll just mention a few that have stood out to us in the last 36 hours:
There are lots of important press conferences going on with local elected leadership. News 12 LI and Newsday have been great resources for that.
Long Island Business News has been doing an excellent job of covering how this impacts the economy from a local standpoint, including offering tips on what employers need to know. The LI Press has been keeping up on more everyday aspects. Meanwhile, Innovate LI has been offering their ever-witty views on the technical side of things.
We have been reminded every morning lately how much we love LI Classic Rock 102.3 WBAB’s local care and down to Earth approach to helping regular folks weather all sorts of storms (and tickled to learn they’re naming a stretch of Deer Park Ave. after JP!).
Huntington NOW has been offering excellent local reporting and resources.
And…BTW…while they remain clear eyed and flexible, the ever Intrepid Fair Media Council is keeping the faith regarding their April 23rd Folio Awards…May they get to honor Carol Silva right on schedule!!!
For the Virus Itself, Where to Go Straight to the Science…
Here are some of the best, most direct sources of reputable information on COVID-19 that we have found:
Northwell Health Coronavirus Digital Resource Center
Massachusetts Institute of Technology (MIT)
Warning! We have already heard of computer viruses being spread via emails that claim to contain Johns Hopkins information…we suggest it’s best to avoid clicking links and go independently to sources!
Another great local resource for all things science is Science Advocacy of Long Island…we hear they’ll be having good resources up soon, too!
And this…it’s not politics, it’s community service…
Suffolk County Legislator William “Doc” Spencer has been offering some really good “virtual house calls” in the form of public service announcements that he is particularly qualified to offer.
He’s known as “Doc”, because he also happens to be Chief of Otolaryngology at Huntington Hospital, an Associate Clinical Professor at Stony Brook University Hospital, and the Past President of the Suffolk County Medical Society. In our experience, he generally seems to be committed to public service in the best sense of the word. Exceptionally well rounded, he also happens to be a Baptist Minister.
In this video, Doc gives a good rundown of “Corona Virus: Myths and Scams” covering a range of health-related topics, including what you can do to report price gouging and bad information. He has an calm, kind, straightforward bedside manner, and is offering regular updates and thoughtful analysis.
We are grateful.




